Job Search Success for Workers: Six Strategies to Sell YOU!
It’s essential you distinguish yourself from other candidates in your industry. Carefully evaluate your skills and identify what makes you different. Use strategies to prepare for your next interview and position you for the close – the job offer.
1. Personal Branding. Personal Branding is one of the most powerful tools for achieving career success. If differentiates you so you can “stand out” from others in any job market.
2. Selling YOU. When you prepare for an interview think of yourself as a service you want employers to purchase.
- Make a list of your strengths, weaknesses and include an anecdote or example that showcases your strengths.
- Your strengths reveal why you are valuable to the employer.
- Provide examples that illustrate how you used your strengths to achieve goals.
- Discuss strategies you used to improve weaknesses and what you learned.
3. Unique Promise of Value. Ask yourself what can I do better than anyone else, what my strength? What value and experiences can I deliver that is unique to me? What successes can I bring that add value to this position? Research the company, review the job description and make a list of your important attributes that correspond with the job description, values and vision of the company.
4. Problem-Solver. Most employers will ask you how you solve problems.
5. Power of Social Networking. Leverage the power of Social Networking by establishing an online presence. Share your expertise and position yourself as an expert in your field by starting a blog. Write articles and submit them to industry websites. Make a name for yourself – brand difference.
6. What’s in It for Me? What can you do for an employer that hires you? What’s in it for them? Clearly communicate strategies you would implement to manage change, problem-solve, lead others and accomplish goals.
Interviewing takes practice – just as you would prepare to make a presentation to a group of people use the same effort for each interview. Rehearsing what you will say out loud will build confidence and allow you to make revisions. The interview goal is to “sell you” and your unique value to get hired.
You should make it a habit to keep your contacts updated on how your job search is progressing. It shows that you’re serious about finding a job and it also acts as a reminder in case they may have forgotten that you asked them to help you find work. If you do get called for an interview you should notify the person who made you aware of the opportunity so as to keep them updated. After the interview you should make it a point to let them know how it went and to thank them. If the person is your reference you should let them know that they might receive a call from the prospective employer. In case someone promised you an opportunity or told you that they are aware of some opening somewhere you should call them and follow up to find out the status. Don’t be shy but at the same time don’t bug people too much. If you follow up too much you may become a nuisance and as a result lose out on some opportunities. Try to keep the process of networking as fun as possible. You could end up making lasting friendships in the process.